With all the buzz about Twitter as a customer service tool and many well known companies diving in, you might be asking yourself, should your company use Twitter to connect with your customers. There are a number of things to consider as you answer this question but the most important (by far) is “are your customers using Twitter?”
If they are not, that will affect how you use Twitter. You can’t connect to people who are not there.
Mashable estimates about 12% of the US population will be using Twitter by the end of 2009 with 18% by 2010.
Consider where you do business. Some states have many more people using Twitter. For example, here is a ranking of the top 10 states in the USA based on their Twitter users
- California
- Texas
- New York
- Flordia
- Illinois
With all of this in mind, what Telecom Carriers are using twitter at all, and who is using it as a traditional one way push marketing tool.
Carrier Support Twitter Accounts
@askintelletrace Intelletrace Inc.
@verizonsupport Verizon Business
@sprintcare Sprint
@talktoqwest Qwest Communications
Carriers with Marketing ONLY or unknown usage.
@lvlt Level3 – Unused Many Followers no tweets
@attnews AT&T – Marketing
@xolearning XO – Marketing
@Globalcrossing Global Crossing - Marketing
@integra_cares Integra Telecom – Many Followers no tweets
@grandecom Grande Communications – Marketing
@abovenet Abovenet Communications – Many Followers no tweets
No Twitter Accouts Found at all
Yipes
Electric Lightwave
Cogent Communications
Time Warner Telecom
360 Networks
Do the carriers with no twitter presence even know they are being talked about? Are the Carriers with only a marketing presence doing a traditional PUSH method or are they actually using it as a tool? For the few Carriers Intelletrace, Verizon Business, Sprint, and Qwest Communications, my Congrats for being a telecommunications leader in support.
A great example is a post recently sent out here. Are you following yet? It describes an outage with Level3 and Verizon Business.
I have focused on terrestrial telecommunication carriers. If you want your information to be added to this post, I will be happy to do it at any time. Just Tweet me @dzerbe or Post a comment to this blog.

